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Enterprise customers can’t buy from your webshop!

Introducing a tailored business case showing the revenue impact, cost savings, and ROI of enabling Punchout in your business.

  • Understand where revenue is being Made today
  • See the likely ROI before committing to implementation
  • Use a decision-ready framing for internal alignment
Get introduced to your PunchOut business case

Enterprise customers do not buy like everyone else

Large B2B buyers increasingly purchase through procurement systems such as SAP Ariba, Coupa, Oracle, and similar platforms. If your webshop is not connected to that buying flow, you risk being excluded before the order is even placed!

Without Punchout You risk:

  • New business wins
  • Losing share-of-wallet with existing key accounts
  • Being bypassed in structured procurement processes
  • Missing opportunities for long-term, sticky customer relationships
  • Decreasing client happiness
Get your free ROI analysis

Why B2B's are acting now

  • Enterprise customers may be unable to purchase from you
  • Revenue shifts to competitors with Punchout enabled
  • Manual orders increase cost, errors, and workload
  • Procurement platforms are becoming stricter and more widespread
  • Punchout is increasingly treated as a standard requirement
  • Competitors are enabling it and defending strategic accounts

How it works

1.

Fill out the form

2.

We create a ROI analysis based on your data

3.

You get clear insights and recommendations for punchout

Understand the real impact before you invest

Estimate the upside from enabling punchout access and reducing buying friction for procurement-led customers.

Who this is relevant for

This initiative is made for all types of B2B suppliers assessing whether Punchout should be prioritised commercially, not just technically.

An introduction to your Punchout potential

A short, structured process designed to create clarity quickly and set realistic expectations about what Punchout could mean in your business.

Who you’ll be working with

Søren Thingholm from Thingholm & Partners

25+ years working with B2B and enterprise customers with experience from both client-side and supplier-side decision environments.

Create your Punchout business case Now

Book a short, no-cost introduction and get a first indication of your potential.

This initiative combines technology expertise from Shopspray with independent, tech agnostic business advisory.