Customized forklifts with digital ordering

Toyota Material Handling Europe (TMHE) helps businesses of all sizes across Europe to meet today’s material handling challenges. The organization offers a full range of Toyota counterbalanced forklifts and warehouse equipment, along with related services and solutions. The company began operations in 2006, integrating the Toyota and BT material handling business in Europe. Toyota Material Handling Europe is part of Toyota Industries Corporation, the global number one in material handling since 2001.

Toyota Material Handlings customers’ demands for highly customized forklifts and warehouse equipment, sets equally high standards for Toyota Material Handlings digital presence and digital ordering experience. 

A central element for serving their customers digitally is an easy to use configuration tool and customer experience portal. Digital self-service and customizability with use of Toyotas bespoke product configurator is a prerequisite to order the correct forklift truck. With customers increased focus on eprocurement and digital purchasing, adding a punchout purchase channel, supporting both existing website and commerce logic, is vital.